For B2B Technology Company CEOs Stuck in the Referral Trap

The B2B Growth Channel Calculator

Stop guessing which growth channel to invest in next. Model the unit economics of four proven B2B pipeline strategies and take control of your revenue growth.

The Growth Channel
That Fits Your Business
Free Calculator: Model Your Pipeline Economics
1 ,
Email Outreach
Direct & Inside Sales
2 ,
LinkedIn + Email
Social + Outreach
3 ,
Paid Traffic
Ads + Inside Sales
4 ,
Content / Channel
Partners & Media
5 ,
Your Numbers
Customize & Compare
Build Confidence
De-risk Investment
Scale Beyond Referrals

What you'll get from this:

  • A pre-built model that benchmarks the unit economics of four proven B2B pipeline channels: CPA, ROI, and payback period side by side before you spend a dollar
  • The real cost structure behind paid ads, LinkedIn outreach, cold email, and content marketing. The same benchmarks we use with clients to validate channel selection before scaling
  • A framework to plug in your own numbers and instantly see which channel fits your offer, your market, and your growth stage so you can stop guessing and start building a scalable growth engine
Brooks Van Norman

"We've used these exact models to help dozens of B2B technology companies identify and validate their next scalable growth channel, unlocking millions in new pipeline. Most founders are stuck because they're making a $50,000 channel decision on gut instinct. This calculator changes that. I'm sharing the same framework we use internally so you can make a confident, data-driven bet on where to invest next."

- Brooks Van Norman (Founder & CEO - Pipeline Formula)